The strategic management process consists of analysis, formulation and implementation. Successful strategy formulation to benefit an organisation and, ultimately, its stakeholders depends on the organisation’s Internal (micro) Environment, encompassing core values, purpose, goals, resources, capabilities, structure and processes; and External (macro) Environment, encompassing the General and Competitive-Environments, with strategy as the key lynchpin (Henry, 2008), appositely graphically demonstrated by figure 1.2:
At IBC, we truly understand strategy and its importance to every business and organisation; we work together with our client to ensure that a successful strategy is devised and, importantly, implemented effectively - as even the best strategy can still fail unless the latter is achieved.
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